Preheat oven to 180 degrees C. Lightly grease a 25cm round springform pan.
Place the cream cheese, milk, oil, sugar and cinnamon in a bowl and stir well to combine. Mix in the sifted flour and baking powder and knead dough on a floured surface until smooth. Roll the dough into a 50cm square and spread the plum jam over. Sprinkle with the plums and toasted almonds. Roll the dough up tightly like a Swiss roll. Cut into 12 even slices and arrange in the prepared pan. Brush butter over top of the rolls and bake about 45 minutes or until golden brown.