This cake is very similar-tasting to a moist carrot cake. I pureed my beets instead of shredding, I don't know how much difference it made, but it was less messy to prepare that way. I also frosted it with a cream cheese frosting with cut-up maraschino cherries mixed in- then everyone else thought the little bits of beet they DID find were cherries instead!
The top of this cake still is pink, although inside is beige.
Anything you like with carrot cake would be good with this- chopped nuts, coconut on top of cream cheese frosting, a little orange mixed in the frosting, etc.